- has a website and uses it to collect leads
- wants to increase the number of leads
- sells mid and high price products or services which have a complex acquisition path
- has an internal sales department which manages leads provided by marketing
- is ready to embrace the ACCR model
- can invest at least 1.5kE monthly
- is selling large volumes of a largely used product
- understands consumer promotions
- understands GDPR principles
- wants to get more data and put it to better use
- needs to drive consumer loyalty and up-sell or cross-sell between brands
- can invest at least 2kE monthly
- has a sales team of minimum 3 people
- wants to grow the number of closed deals
- needs a stable reporting solution
- wants to improve the tracking of sales activity
- can invest at least 1.5kE monthly